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Wimbledon, Design and Tradition in Five Sets
Design Doesn’t Always Mean New — Wimbledon Knows Why

Luan Nogueira
Jul 144 min read
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Selling a Vision: How Interior Designers Can Master the Art of Storytelling
Interior design, at its core, is a language. And like any powerful language, it carries the potential not just to decorate—but to narrate.

Luan Nogueira
Jul 103 min read
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Inside the Minds of Gen Z Property Buyers
They're not just buying homes — they're curating belief systems. Here’s what that means for the future of real estate.

Luan Nogueira
Jul 84 min read
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What Architects and Designers Can Learn from the F1 Movie
Speed. Precision. Atmosphere. And the Art of Designing Emotion.

Luan Nogueira
Jul 23 min read
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How to Sell Properties in 2025
The Art of Creating Desire Before the First Brick Is Laid

Luan Nogueira
Jun 254 min read
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Colour Forecast 2026: The End of Beige?
The End of Beige?

Luan Nogueira
Jun 233 min read
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From Private Clubs to Concept Stores: Where Architecture Meets Experience
Where Architecture Meets Experience

Luan Nogueira
Jun 174 min read
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Buyers fall in love with a feeling — not a floorplan
Why Emotion — Not Logic — Sells Real Estate

Luan Nogueira
Jun 163 min read
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Real Estate Projects Are Now Brands
Why the World’s Smartest Developers Are Acting More Like LVMH Than Construction Firms

Luan Nogueira
Jun 123 min read
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How Architects Are Designing Spaces for a World Obsessed with Wellness
How Architects Are Designing Spaces for a World Obsessed with Wellness

Luan Nogueira
Jun 82 min read
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Clay, Culture, and Craftsmanship
Clay, Culture, and Craftsmanship

Luan Nogueira
Jun 84 min read
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Why Cafés Belong in Real Estate Masterplans
Designing for Human Rituals, Not Just Square Footage

Luan Nogueira
May 305 min read
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The Light We Tell Stories With
There was a time when lighting was considered after the fact — a layer added once the architecture was resolved and the furniture placed. It was utilitarian, technical, invisible.

Luan Nogueira
May 133 min read
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The Quiet Power of Space: What Succession Teaches Us About the New Language of Luxury Design
We don’t typically turn to HBO for lessons in spatial design — but in Succession, architecture plays a role as pivotal as any character.

Luan Nogueira
May 83 min read
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What architects are reading (but not talking about)
Quiet trends, private obsessions, and the new era of design influence. Visual by Xarp Studio Every industry has its obsessions — but not...

Luan Nogueira
May 51 min read
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How to feel more confident when pitching your design
Pitching a project can be nerve-racking, no matter how experienced you are. Whether you’re presenting to a board of directors, seeking approval from an investor, or walking a private client through an early concept — you typically have less than 15 minutes to make a lasting impression. Research shows that the average attention span in presentations is under 10 minutes before engagement sharply drops, making every second count.

Luan Nogueira
May 23 min read
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